Intel: Powering the Future of Gaming
Gamers and PC builders demand more than just performance—they want cutting-edge processors that deliver speed, power, and reliability for the most immersive experiences possible. As a Strategy Director at VML, I worked with Intel.com to craft B2C content that spoke directly to this passionate audience, positioning Intel as the go-to choice for high-performance computing.
The Challenge
Intel needed content that didn’t just describe specs but brought the gaming experience to life. The goal was to:
- Showcase the power of Intel Core processors for gaming and DIY PC enthusiasts.
- Appeal to both hardcore gamers seeking performance and tech-savvy builders looking for customizable solutions.
- Drive deeper engagement through content that connected product innovation with lifestyle and community.
My Role
As Strategy Director, I:
- Guided content strategy and development for Intel’s B2C gaming hub.
- Aligned messaging with gamer values, from frame rates and immersive visuals to overclocking and customization.
- Worked with creative teams to ensure storytelling blended technical detail with authentic gamer culture.
- Mapped user journeys that moved consumers from curiosity to purchase while building brand affinity.
The Outcome
The gaming-focused content helped Intel:
- Strengthen its reputation as the processor of choice for gamers and PC builders.
- Increase engagement through a dedicated hub that spoke the language of its audience.
- Connect innovation with identity—showing that Intel doesn’t just power PCs, it powers the future of play.
Web Link: Explore Intel Gaming
