Smart storytelling for smarter business.
As Director of Content Marketing and Corporate Communications for MetroPlusHealth, I led initiatives to strengthen relationships with doctors, hospitals, and healthcare providers across New York City. My focus was on building trust and awareness through targeted content outreach, thought leadership pieces, and PR efforts that highlighted MetroPlusHealth’s value as a partner in patient care. The…
In the highly specialized energy sector, credibility and expertise are everything. Shell Catalysts & Technologies (SC&T), a global leader in refining, petrochemicals, and decarbonization solutions, needed a stronger digital presence to connect with customers, partners, and prospects across industries. As a Content Director at Ironpaper, I partnered with Shell Energy to create a content strategy…
In the financial sector, compliance isn’t optional—it’s mission-critical. From operations and IT to compliance and risk management, leaders face constant pressure to keep pace with evolving electronic record-keeping regulations. As a Content Director at VML, I partnered with Microsoft to create content that addressed these challenges while strengthening Microsoft’s position as a trusted technology partner…
Simplify Your AI Journey. That’s the new promise at the heart of Intel.com: a massive digital transformation I helped lead as a Strategy Director. The Challenge Intel.com is one of the most complex websites in the world, with hundreds of thousands of pages spanning products, solutions, resources, and thought leadership. During this project, Intel was…
In the SaaS marketplace, trust and security are paramount. Customers want to know that the platforms they rely on meet the highest standards of data protection and compliance. As a Senior Content Marketing Manager at WorkMarket (an ADP Company), I wrote and provided creative direction for a CEO-authored thought leadership article that addressed these concerns…
Manufacturing is undergoing a revolution. From smart factories to connected supply chains, the industry is leveraging automation, IoT, and advanced analytics to drive efficiency and innovation. But these advancements require one essential foundation: next-generation connectivity. As a Content Director at VML, I partnered with T-Mobile for Business to create B2B content that demonstrated how 5G…
Sales leaders today face enormous pressure to improve productivity, scale personalization, and close deals faster—often with fewer resources. Next-generation AI offers a path forward, helping sales teams automate routine tasks, surface insights, and focus on building stronger customer relationships. As a Content Director at VML, I partnered with Microsoft to develop B2B content that showcased…
In today’s hyper-competitive B2B landscape, enterprise sales teams need more than product specs. They need stories that resonate and content that moves buyers along an increasingly complex journey. As a Content Director at VML, I partnered with Microsoft to help shape content that positioned CoPilot and Next-Generation AI offerings as indispensable tools for modern sales…
When I joined AdForum as Content Director, the company needed a refreshed content strategy that would not only showcase its role in the global advertising community but also generate new revenue streams. I brainstormed and created an entirely new company-wide B2B content program designed to highlight agencies, creative leaders, and their groundbreaking work. The result…
In a crowded B2B landscape, thought leadership is more than marketing—it’s a way for global enterprises to define the conversation, build credibility, and influence decision-makers. As part of Wipro’s Thought Leadership program, I wrote articles and provided content strategy direction that helped position the company as a trusted voice on some of the most pressing…
