Smart storytelling for smarter business.
In enterprise sales and customer experience, technology alone isn’t the differentiator. The real difference lies in how you communicate its value. As a Content Director at VML, I collaborated with Microsoft to develop content that demonstrated how Microsoft Dynamics 365 and AI could transform customer satisfaction across the buyer journey. One of the centerpiece assets…
Across industries, competition is fierce—and more than ever, it hinges on the customer experience. From first impressions to ongoing support, great service makes customers feel valued, drives loyalty, and builds lasting revenue. As a Content Director at VML, I partnered with Microsoft to craft B2B content that demonstrated how digital transformation can elevate customer service…
In today’s enterprise landscape, organizations face mounting pressures to modernize infrastructure, strengthen data security, and meet ambitious sustainability goals. As a Content Director at VML, I worked with Microsoft to craft web content for a sophisticated B2B sales funnel that showcased Azure cloud computing services as the foundation for digital transformation across industries. The Challenge…
For first responders, every second counts. Police officers, firefighters, EMTs, and government agencies rely on uninterrupted communication to protect communities and save lives. As a Content Director at VML, I partnered with T-Mobile for Business to develop B2B content that positioned T-Mobile’s 5G network as a mission-critical tool for public safety professionals. The Challenge Government…
The transportation and logistics industry is under constant pressure to move faster, smarter, and more efficiently. From warehouse automation to real-time tracking, leaders are embracing new technologies to streamline operations and reduce costs. As a Content Director at VML, I partnered with T-Mobile for Business to create content that demonstrated how 5G technology can unlock…
For public safety professionals, reliable communication isn’t a convenience; it’s a lifeline. Police, fire, and emergency medical teams depend on secure, uninterrupted networks to protect communities and respond when it matters most. As a Content Director at VML, I partnered with T-Mobile for Business to create a cornerstone B2B sales funnel asset: an eBook detailing…
Healthcare organizations are under constant pressure to deliver better patient outcomes while improving operational efficiency. With the arrival of 5G connectivity, the industry is entering a new era—one where real-time data, connected devices, and digital processes can radically reshape care delivery. As a Content Director at VML, I partnered with T-Mobile for Business to create…
Automation is reshaping industries, from manufacturing and logistics to healthcare and finance. But to fully realize its potential, enterprises need a network that can handle vast amounts of data with speed, reliability, and security. As a Content Director at VML, I partnered with T-Mobile for Business to create content that demonstrated how 5G technology will…
The construction industry is entering a new era where mobile technology and 5G connectivity are transforming how projects are managed, teams collaborate, and worksites operate. With billions invested in construction technology, enterprises need reliable solutions that improve safety, productivity, and profitability. As a Content Director at VML, I partnered with T-Mobile for Business to develop…
Retailers face a tough reality. Margins are shrinking, customer expectations are rising, and the seasonal surges that define the industry can make or break a business. To succeed, companies must innovate not only in the in-store experience but also in how they manage labor. As a Copywriter for WorkMarket (an ADP Company), I wrote and…
