Smart storytelling for smarter business.
As businesses adapt to new models of work, the ability to flexibly assemble and manage talent has become essential. From 1099 contractors and freelancers to full-time employees, companies need solutions that allow them to scale their workforce seamlessly. As a Senior Content Marketing Manager for WorkMarket (an ADP Company), I wrote the copy and provided…
For modern enterprises, connectivity is more than infrastructure, it’s a competitive advantage. From global operations to hybrid workplaces, organizations need reliable, secure, and high-performance networks to fuel innovation and growth. As a Content Director at VML, I partnered with T-Mobile for Business to create B2B content that positioned their 5G enterprise network solutions as a…
As Content Director for AdForum, I was tasked with developing new B2B content strategies that would increase engagement, spread brand awareness, and strengthen AdForum’s position as a hub for advertising insights. One of my most successful initiatives was the creation of “Wayback Wednesday,” a weekly editorial series that revisited memorable ads and campaigns from the…
The healthcare industry is facing unprecedented pressure to modernize. Rising costs, shifting regulations, and evolving patient expectations demand new solutions that improve efficiency without compromising care. As a Copywriter for WorkMarket (an ADP Company), I wrote and provided creative direction for the eBook “Field Service Techs Offer Healthcare a Cure for Change.” The Challenge Healthcare…
Remote work has become a defining feature of the modern workforce. For enterprises, the challenge lies in balancing flexibility with productivity while ensuring teams remain connected, compliant, and engaged. As a Copywriter for WorkMarket (an ADP Company), I wrote and provided creative direction for the eBook “5 Ways to Simplify Managing Remote Teams.” The Challenge…
For IT service management (ITSM) teams, efficiency is everything. Yet many organizations still rely on outdated spreadsheets to manage complex workforce operations—an approach that creates risk, slows productivity, and limits scalability. As a Senior Content Marketing Manager at WorkMarket (an ADP Company), I wrote and provided creative direction for a blog post that challenged this…
