Stories consumers feel and remember.
Our mission: to make sure every New Yorker is covered. Everyone deserves the peace of mind that comes with high-quality health insurance—no matter the cost. That simple truth was the driving force behind MetroPlusHealth’s B2C marketing strategy, which I helped shape and direct. The Challenge New York City is one of the most diverse, competitive…
When you’re at a music festival, the last place you want to be is stuck waiting in line for food. To connect with festival-goers and show off the convenience of mobile payments, PayPal launched the “Dine Without the Line” campaign—an experiential B2C activation that gave fans a VIP experience if they downloaded and used the…
In today’s fast-moving digital world, the pace of life—and business—has accelerated. From banking to dating, every industry is being reshaped by digital technologies that demand speed, adaptability, and a deeper understanding of consumers. As a content marketing writer for Suzy.com, I authored a white paper exploring how agile marketing is revolutionizing market research and changing…
Gamers and PC builders demand more than just performance—they want cutting-edge processors that deliver speed, power, and reliability for the most immersive experiences possible. As a Strategy Director at VML, I worked with Intel.com to craft B2C content that spoke directly to this passionate audience, positioning Intel as the go-to choice for high-performance computing. The…
Great campaigns shouldn’t stop at the subway turnstile—they should live and breathe inside the walls of the organization itself. That was the thinking behind my idea to extend MetroPlusHealth’s Unbelievably Good campaign, which ran throughout the New York City subway system, into the elevators of our Manhattan headquarters. My Role I originated the concept of…
In a crowded digital ecosystem, marketers often struggle to understand the nuances between native advertising and content marketing. Both approaches can build engagement and brand awareness, yet each requires distinct strategies, budgets, and success metrics. As a Copywriter for Outbrain, I wrote and provided creative direction for the article “Native Advertising vs. Content Marketing: What’s…
One of my passion projects is Broadway for Bros, a site I created to help guys without a background in theater appreciate Broadway and live performance in all its forms. Broadway has a reputation for being exclusive or intimidating, especially for people who don’t consider themselves “theater types.” I wanted to change that. Broadway for…
As Editor in Chief of Brandchannel, Interbrand’s online branding magazine, I was responsible for shaping editorial direction, developing innovative content strategies, and publishing articles that engaged readers across the world who were interested in brands, branding, and industry trends. Brandchannel served as a thought leadership hub for professionals, students, and enthusiasts alike, offering insights into…
As B2C digital advertising evolved, static banners and basic formats no longer captured consumer attention. Brands needed ways to stand out, engage, and deliver measurable ROI. Enter HTML5: an interactive, animation-driven format that redefined what display ads could do. As a Copywriter for DigitalandTV, I wrote and provided creative direction for a blog post exploring…
Buying a home is one of the most significant financial milestones in a consumer’s life, and it can feel overwhelming without the right guidance. As a Copywriter for Chase Bank, I wrote and provided creative direction for the article “Do You Have What It Takes to Buy a House?” This piece was designed to demystify…
