Stories consumers feel and remember.
Every digital ad tells a story, and finding the right balance between copy and visuals is the key to making that story resonate. Too much text can overwhelm the viewer. Too many images can leave the message unclear. As a Copywriter for DigitalandTV, I wrote and provided creative direction for a blog post exploring this…
When it comes to healthcare, trust and relatability are everything. At MetroPlusHealth, we knew we needed to speak to New Yorkers in a way that felt authentic, personal, and grounded in their communities. That’s how the Army of Influences campaign was born—a bold, social-first initiative that turned everyday New Yorkers into powerful advocates for affordable,…
In a B2C crowded marketplace, brands need more than great ideas. They need the right partners to bring campaigns to life with speed, quality, and innovation. As a Copywriter for DigitalandTV, I wrote and provided creative direction for a blog post that highlighted “4 Ways Digital Production Partners Offer Brands a Competitive Edge.” The Challenge…
When New Yorkers gather, whether in the boroughs or at the stadium, community pride shines through. MetroPlusHealth tapped into that spirit with a powerful partnership with the New York City Football Club (NYCFC)—an initiative designed to elevate brand awareness and connect directly with the city’s diverse communities. My Role Working alongside our talented Brand Experiential…
Individual investors are always seeking insights that help them make smarter decisions about the stocks they add to their portfolios. As a Finance Writer for The Motley Fool, I wrote and provided creative direction and stock analysis tailored for consumers eager to strengthen their financial portfolios. One example is the article “Can BlackBerry Connect With…
Retail investing often requires looking beyond brand recognition to understand whether a company’s financial health and strategy align with long-term value. As a Finance Writer for The Motley Fool, I wrote and provided creative direction and stock analysis that helped consumers evaluate whether certain assets could strengthen their financial portfolios. One example is the article…
Virtual reality has long been hailed as the next big frontier for immersive storytelling and consumer engagement. For marketers, the promise of VR lies in its ability to create powerful, memorable brand experiences. Yet the technology also faces hurdles in adoption, cost, and scalability. As a Copywriter for Outbrain, I wrote and provided creative direction…
Writers, poets, and readers turn to Poets & Writers for inspiration, industry news, and practical guidance on the craft and business of writing. As Web Editor for Poets & Writers, I wrote articles and curated content for the website that not only informed but also attracted and engaged a growing online audience. My editorial work…
In an era of ad fraud, murky metrics, and consumer skepticism, transparency has become one of the most critical B2C issues facing the digital advertising industry. Brands, agencies, and consumers alike are demanding more visibility into where ads run, how budgets are spent, and what results truly mean. As a Copywriter for DigitalandTV, I wrote…
For many consumers, one of the biggest financial decisions they face is whether to rent in the city or buy a home in the suburbs. Each option comes with its own set of trade-offs, from lifestyle and convenience to cost and long-term investment. As a Copywriter for Chase Bank, I wrote and provided creative direction…
