B2C Work

Pickleball has rapidly evolved from a niche pastime into one of the fastest-growing sports in America. As the game expanded, so did the need for media that could both celebrate its culture and educate newcomers. I was selected by the editor of In Pickleball magazine to help hone the publication’s editorial angle and pitch stories…

The holiday season is one of the most competitive times of year for brands. Marketers must break through the noise with campaigns that feel fresh, creative, and emotionally resonant. As a Copywriter for Outbrain, I wrote and provided creative direction for the article “3 Holiday Season Campaigns to Inspire You: Breakthrough Now Before the Rush.”…