Chase Bank: Rent in the City or Buy in the Suburbs?
For many consumers, one of the biggest financial decisions they face is whether to rent in the city or buy a home in the suburbs. Each option comes with its own set of trade-offs, from lifestyle and convenience to cost and long-term investment. As a Copywriter for Chase Bank, I wrote and provided creative direction for the article “Rent in the City or Buy in the ‘Burbs?”
The Challenge
Chase wanted to create content that could engage consumers at a pivotal financial moment while also strengthening the bank’s reputation as a trusted guide. The article needed to:
- Provide a balanced perspective on the pros and cons of each option
- Speak in an approachable and relatable voice that resonated with a wide audience
- Position Chase as a partner in life’s financial decisions
My Role
As Copywriter, I:
- Researched and authored the article, making complex financial considerations easy to understand
- Provided creative direction to ensure the content aligned with Chase’s tone of clarity, trust, and guidance
- Structured the piece around key lifestyle factors such as commute, cost of living, family needs, and long-term goals
The Outcome
The article offered readers a clear framework to weigh their options and see how Chase could support them through major life transitions. It:
- Delivered approachable thought leadership content for everyday consumers
- Strengthened brand trust by focusing on consumer-first storytelling
- Became part of Chase’s larger content strategy aimed at guiding people through significant financial milestones
Read the Article: Rent in the City or Buy in the ‘Burbs?
