MetroPlusHealth: Expanding Provider Outreach Through Content and Communications
As Director of Content Marketing and Corporate Communications for MetroPlusHealth, I led initiatives to strengthen relationships with doctors, hospitals, and healthcare providers across New York City. My focus was on building trust and awareness through targeted content outreach, thought leadership pieces, and PR efforts that highlighted MetroPlusHealth’s value as a partner in patient care.
The Challenge
MetroPlusHealth, one of the largest community health plans in New York City, needed to expand its provider network while deepening engagement with existing partners. The challenge was to:
- Increase visibility among healthcare professionals in a competitive market
- Demonstrate the plan’s commitment to supporting providers as well as patients
- Position MetroPlusHealth as a reliable, mission-driven partner in improving community health outcomes
My Role
As Director of Content Marketing and Corporate Communications, I:
- Developed and executed provider-facing content strategies, including newsletters, articles, and direct outreach campaigns
- Created thought leadership pieces and PR initiatives that amplified MetroPlusHealth’s role in New York’s healthcare ecosystem
- Aligned messaging with provider needs, ensuring communications highlighted value, efficiency, and partnership opportunities
- Collaborated with internal teams and external stakeholders to deliver cohesive, impactful communications
The Outcome
Through strategic content and communications, I helped MetroPlusHealth:
- Expand its footprint throughout New York City by strengthening provider engagement
- Build trust with doctors, hospitals, and healthcare organizations through consistent, value-driven messaging
- Reinforce its reputation as a community-first health plan dedicated to ensuring every New Yorker has access to quality care
