Microsoft: Achieving Sales Success with AI
Sales leaders today face enormous pressure to improve productivity, scale personalization, and close deals faster—often with fewer resources. Next-generation AI offers a path forward, helping sales teams automate routine tasks, surface insights, and focus on building stronger customer relationships. As a Content Director at VML, I partnered with Microsoft to develop B2B content that showcased how AI can transform the sales process across industries.
The Challenge
Microsoft needed content that did more than explain features. The goal was to create a sophisticated B2B sales funnel asset that would:
- Demonstrate the tangible benefits of AI for sales leaders and frontline sellers.
- Provide clear considerations for adopting AI responsibly and effectively.
- Position Microsoft as a trusted partner guiding businesses through the complexities of digital transformation.
My Role
As Content Director, I:
- Directed the development of web content and infographics, including “Achieving Sales Success with AI: Key Considerations You Need to Know.”
- Framed Microsoft’s AI capabilities in ways that were accessible to executives while resonating with sales managers.
- Balanced thought leadership with practical guidance, ensuring the content addressed real-world sales challenges like productivity, customer engagement, and ROI.
- Collaborated with Microsoft stakeholders to align messaging with broader B2B strategies across multiple industries.
The Outcome
The resulting content helped Microsoft:
- Establish itself as a leader in AI-powered sales transformation.
- Equip enterprise sales teams with a compelling, easy-to-use asset for engaging executives.
- Build trust with B2B decision-makers by connecting AI innovation to measurable business outcomes.
Asset Link: View the infographic: Achieving Sales Success with AI
