Outbrain: 3 Holiday Season Campaigns to Inspire You
The holiday season is one of the most competitive times of year for brands. Marketers must break through the noise with campaigns that feel fresh, creative, and emotionally resonant. As a Copywriter for Outbrain, I wrote and provided creative direction for the article “3 Holiday Season Campaigns to Inspire You: Breakthrough Now Before the Rush.”
The Challenge
Outbrain wanted to provide its audience of marketers with actionable inspiration ahead of the holiday rush. The content needed to:
- Showcase standout holiday campaigns from leading brands
- Highlight the creative strategies that made these campaigns successful
- Position Outbrain as a thought leader offering not just distribution tools but also creative insights
My Role
As Copywriter, I:
- Researched and wrote the article, curating examples of innovative campaigns and analyzing why they worked
- Directed the creative approach, ensuring the tone was both inspirational and practical for marketers planning seasonal campaigns
- Structured the piece to blend storytelling with clear takeaways marketers could apply immediately
The Outcome
The article served as a source of timely inspiration for marketers preparing holiday campaigns. It:
- Reinforced Outbrain’s position as a partner in both strategy and execution
- Gave brands a clear look at what successful campaigns look like in practice
- Helped readers identify creative approaches to stand out during the busiest shopping season of the year
Read the Article: 3 Holiday Season Campaigns to Inspire You
