Outbrain: Native Advertising vs. Content Marketing
In a crowded digital ecosystem, marketers often struggle to understand the nuances between native advertising and content marketing. Both approaches can build engagement and brand awareness, yet each requires distinct strategies, budgets, and success metrics. As a Copywriter for Outbrain, I wrote and provided creative direction for the article “Native Advertising vs. Content Marketing: What’s the Difference?”
The Challenge
Outbrain wanted to clarify two commonly conflated strategies for its audience of marketers and business leaders. The content needed to:
- Define native advertising and content marketing in clear, approachable terms
- Explain how the two approaches complement each other within a broader marketing mix
- Position Outbrain as an authoritative voice in digital marketing and consumer engagement
My Role
As Copywriter, I:
- Researched and wrote the article, distilling complex industry distinctions into accessible storytelling
- Provided creative direction, ensuring the piece reflected Outbrain’s brand voice and thought leadership style
- Built a narrative framework that helped marketers see when and how to use each strategy for maximum ROI
The Outcome
The article became a go-to resource for marketers looking to refine their strategies. It:
- Educated audiences on the unique strengths of native advertising and content marketing
- Reinforced Outbrain’s reputation as a trusted thought leader in digital advertising
- Provided sales and account teams with a clear explainer they could use in client conversations
Read the Article: Native Advertising vs. Content Marketing: What’s the Difference?
