Outbrain: The Flawed, Bright Future of Virtual Reality and Content Marketing
Virtual reality has long been hailed as the next big frontier for immersive storytelling and consumer engagement. For marketers, the promise of VR lies in its ability to create powerful, memorable brand experiences. Yet the technology also faces hurdles in adoption, cost, and scalability. As a Copywriter for Outbrain, I wrote and provided creative direction for the article “The Flawed, Bright Future of Virtual Reality and Content Marketing.”
The Challenge
Outbrain wanted to explore VR from both a critical and optimistic perspective, showing marketers that while the technology has limitations, its long-term potential is enormous. The article needed to:
- Highlight the current obstacles VR faces in consumer adoption
- Showcase the innovative opportunities VR presents for brands and content creators
- Position Outbrain as a forward-thinking leader in digital advertising and content strategy
My Role
As Copywriter, I:
- Researched and authored the article, providing a balanced analysis of VR’s challenges and opportunities
- Shaped the creative direction, ensuring the narrative aligned with Outbrain’s thought leadership voice
- Positioned VR within the larger context of content marketing, connecting emerging tech to consumer behavior and brand growth
The Outcome
The article became a thought leadership piece that helped Outbrain:
- Engage marketers curious about the intersection of technology and storytelling
- Reinforce its brand identity as an innovator in the content marketing space
- Spark conversation around how VR could evolve into a mainstream channel for consumer engagement
Read the Article: The Flawed, Bright Future of Virtual Reality and Content Marketing
