Poets & Writers: Growing Readership Through Engaging Editorial Content
Writers, poets, and readers turn to Poets & Writers for inspiration, industry news, and practical guidance on the craft and business of writing. As Web Editor for Poets & Writers, I wrote articles and curated content for the website that not only informed but also attracted and engaged a growing online audience. My editorial work included covering industry news, highlighting literary voices, and writing features on topics such as self-publishing.
The Challenge
Poets & Writers needed to expand its digital presence and cultivate an online community that was as engaged as its print readership. The content strategy had to:
- Deliver timely, relevant articles that resonated with writers at all stages of their careers
- Cover industry news and cultural developments with clarity and accessibility
- Provide practical insights into emerging trends such as self-publishing
My Role
As Web Editor, I:
- Researched and wrote articles that balanced timeliness with depth and analysis
- Created content strategies designed to appeal to a broader online audience
- Developed features on critical industry shifts, including The Beauty of Self-Publishing
- Curated daily and weekly news roundups that showcased literary voices, controversies, and trends
Examples of my editorial work include:
- Self-Publishing
- Novelists in America: Writing Tips for 2014
- Controversial Emily Dickinson Archive
- The Beauty of Self-Publishing
- Career Profile: Global Branding Leader James Speros
The Outcome
My editorial contributions helped Poets & Writers:
- Build a more robust digital identity with consistent, high-quality web content
- Engage a wider readership of writers, poets, and literary enthusiasts
- Position the magazine as a leading voice in conversations about craft, publishing, and the literary community
