Microsoft: Helping Financial Institutions Stay Ahead of Compliance
In the financial sector, compliance isn’t optional—it’s mission-critical. From operations and IT to compliance and risk management, leaders face constant pressure to keep pace with evolving electronic record-keeping regulations. As a Content Director at VML, I partnered with Microsoft to create content that addressed these challenges while strengthening Microsoft’s position as a trusted technology partner for financial institutions.
The Challenge
Financial institutions must navigate increasingly complex regulations while maintaining efficiency, security, and customer trust. The content needed to:
- Acknowledge the compliance pain points of finance, operations, IT, and risk leaders.
- Show how Microsoft’s digital transformation solutions could simplify record-keeping and reduce risk.
- Serve as a sophisticated B2B sales funnel asset that built credibility and opened the door for deeper sales conversations.
My Role
As Content Director, I:
- Led content development for the whitepaper “Keeping Financial Institutions Ahead of Electronic Record-Keeping Regulations.”
- Framed Microsoft’s technology solutions in a way that was accessible to compliance professionals while still compelling to executive decision-makers.
- Balanced technical depth with storytelling, ensuring the asset worked as both thought leadership and sales enablement.
- Collaborated with Microsoft stakeholders to align messaging with the broader B2B marketing strategy.
The Outcome
The resulting content provided financial institutions with clear, actionable guidance on leveraging technology to manage compliance more effectively. For Microsoft, it served as a cornerstone sales asset that:
- Opened conversations with compliance and IT leaders.
- Strengthened brand credibility in a high-stakes industry.
- Showcased Microsoft as a strategic partner helping financial institutions reduce regulatory risk while improving operational agility.
Asset Link: Read the whitepaper: Keeping Financial Institutions Ahead of Electronic Record-Keeping Regulations
