WorkMarket (an ADP Company): Field Service Techs and the Future of Healthcare
The healthcare industry is facing unprecedented pressure to modernize. Rising costs, shifting regulations, and evolving patient expectations demand new solutions that improve efficiency without compromising care. As a Copywriter for WorkMarket (an ADP Company), I wrote and provided creative direction for the eBook “Field Service Techs Offer Healthcare a Cure for Change.”
The Challenge
Healthcare providers needed to understand how field service technicians could play a critical role in supporting digital transformation. The content had to:
- Illustrate the connection between field service expertise and better patient outcomes
- Show how on-demand labor can help providers adapt quickly to change
- Position WorkMarket as a trusted partner for healthcare organizations embracing workforce innovation
My Role
As Copywriter, I:
- Researched and authored the eBook, building a narrative that connected workforce flexibility to healthcare resiliency
- Provided creative direction, ensuring the structure and messaging aligned with WorkMarket’s voice and strategic goals
- Highlighted industry-specific use cases, making the content practical and relatable for healthcare executives
- Framed the story around business impact, demonstrating how WorkMarket supports both operational efficiency and patient care
The Outcome
The eBook became a cornerstone content asset in WorkMarket’s healthcare B2B marketing. It:
- Helped healthcare leaders see the value of flexible workforce models
- Equipped sales teams with an industry-specific tool to engage executives
- Strengthened WorkMarket’s positioning as a future-of-work leader in healthcare
Read the Post: Field Service Techs Offer Healthcare a Cure for Change
