WorkMarket (an ADP Company): Moving Beyond Spreadsheets in ITSM Workforce Operations
For IT service management (ITSM) teams, efficiency is everything. Yet many organizations still rely on outdated spreadsheets to manage complex workforce operations—an approach that creates risk, slows productivity, and limits scalability. As a Senior Content Marketing Manager at WorkMarket (an ADP Company), I wrote and provided creative direction for a blog post that challenged this status quo: “3 Ways Spreadsheets Are Killing Your ITSM Workforce Operations.”
The Challenge
WorkMarket wanted to highlight the limitations of traditional workforce management tools while positioning its platform as the smarter, more secure alternative. The content needed to:
- Show why spreadsheets fail to meet the demands of modern ITSM operations.
- Provide clear, relatable examples of the risks (errors, compliance gaps, wasted time).
- Present WorkMarket’s platform as the solution for enterprise-scale workforce efficiency.
My Role
As Sr. Content Marketing Manager, I:
- Researched and authored the blog post, translating ITSM challenges into accessible, compelling storytelling.
- Framed the narrative around the risks of outdated tools while underscoring the benefits of automation and centralized management.
- Provided creative direction to ensure design, visuals, and distribution supported the post’s impact.
- Aligned the content with sales enablement goals, equipping teams with a piece that addressed a common pain point in enterprise conversations.
The Outcome
The blog post became a high-performing thought leadership asset for WorkMarket. It:
- Helped prospects recognize the hidden costs of spreadsheet-based operations.
- Positioned WorkMarket as a modern, enterprise-ready solution for ITSM workforce management.
- Drove engagement across multiple funnel stages, from awareness through to sales conversations.
Blog Post Link: 3 Ways Spreadsheets Are Killing Your ITSM Workforce Operations
