WorkMarket (an ADP Company): Simplifying Remote Team Management
Remote work has become a defining feature of the modern workforce. For enterprises, the challenge lies in balancing flexibility with productivity while ensuring teams remain connected, compliant, and engaged. As a Copywriter for WorkMarket (an ADP Company), I wrote and provided creative direction for the eBook “5 Ways to Simplify Managing Remote Teams.”
The Challenge
WorkMarket needed to position itself as a partner for companies navigating the complexities of distributed workforces. The content had to:
- Identify the biggest pain points organizations face when managing remote teams
- Provide actionable strategies to simplify communication, compliance, and workflows
- Serve as both thought leadership and a sales enablement asset within WorkMarket’s B2B funnel
My Role
As Copywriter, I:
- Researched and wrote the eBook, ensuring it delivered practical insights for enterprise leaders
- Directed the creative approach, making the content both engaging and easy to digest
- Framed WorkMarket’s platform as the solution, showing how automation and visibility can streamline remote workforce management
- Collaborated with design and marketing teams to ensure the final piece aligned with brand guidelines and campaign goals
The Outcome
The eBook became a valuable resource for WorkMarket’s B2B outreach. It:
- Demonstrated the company’s expertise in supporting remote and hybrid work environments
- Equipped sales teams with a polished, problem-solving narrative tailored to executive decision-makers
- Strengthened WorkMarket’s positioning as a leader in the future-of-work conversation
Read the Post: 5 Ways to Simplify Managing Remote Teams
